Marisa Kennedy

About Marisa Kennedy

Marketing Leader with over 20 years of experience in pharmaceutical industry. Demonstrated skills in planning, developing, and launching high-impact digital marketing strategies aimed at building awareness and activating target customers in the oncology space. Reputation for an insight-driven innovator with excellent communications and collaboration skills, and ability to partner effectively with multiple stakeholders to move projects forward and ensure key deliverables are met within challenging timeline and budget parameters. Key Strengths & Skills:• Strategic Planning & Decision Making• Consumer & Digital Marketing & Advertising • Campaign & Project Management• People & team management• Stakeholder Communications• Lead Generation / Demand Generation• Global & Cross-Team Collaboration• Operational Excellence & Best Practices Implementation• Vendor Relations & Contract Negotiation • Analytics, KPI Tracking & Data-driven Optimization• Event Planning & Fundraising• Content & Collateral Material Development• Website Strategy, Analytics & SEO/SEM• Customer Acquisition & RetentionIndustry focus: healthcare, pharmaceuticals, biotechnology, biopharmaceuticals, health technology, life sciences.

Experience

1. Director - Consumer & Patient Marketing

   辉瑞

   Dec 2023 — Present · Bothell, WA, US

   Responsible for leading, planning, and executing the consumer and patient marketing strategy and tactical execution for the ADCETRIS brand across 8 lymphoma indications in the US market.

Education

• The George Washington University

  Certificate in Project Management

• Neilson Norman Group

  Certificate in User Experience

• Cornell University

  Certificate in AI Strategy

• The University of British Columbia

  Bachelor of Commerce and Business Administration

• Direct Marketing Institute

  Certificate in Direct Marketing Essentials

Skills

• User Research
• SEO
• Strategy
• Biotechnology Industry
• Social Media Advertising
• Integrated Marketing
• Marketing
• Search Engine Optimization (SEO)
• Stakeholder Engagement
• Online Advertising
• Strategic Planning
• Email Marketing
• Vendor Contracts
• Analytics
• Cross-Functional Team Leadership
• Fundraising
• Marketing Strategy
• Display Advertising
• Event Planning
• Multi-Channel Marketing
• Demand Generation
• Campaign Management
• Digital Strategy
• Kpi Tracking
• Paid Search Campaigns
• Biopharmaceuticals
• Customer Engagement
• Website Management
• Lead Generation
• Vendor Management
• Healthcare Industry
• Clinical Trials Patient Recruitment
• Digital Marketing
• Product Management
• Operational Excellence
• Stakeholder Communications
• Best Practices
• Direct Print
• Pharmaceutical Industry
• Crm