Marisa Peterson
Director of Digital Strategy @Mediology
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WORK HISTORY
Director of Digital Strategy @Mediology
EDUCATION
British Columbia Institute of Technology
Bachelor of Business Administration (BBA), Marketing
British Columbia Institute of Technology
Marketing Management Diploma, Marketing Communications
Douglas College
General Studies
SKILLS
ABOUT MARISA PETERSON
As a strategic marketing leader with over 13 years of experience, I specialize in brand strategy, media buying, and executing multi-channel campaigns. I have managed multi-million-dollar media budgets for regional and national brands across industries including Consumer Electronics, Education, Insurance, and Retail Fast-Food. I thrive in collaborative environments, and leading cross-functional teams to deliver impactful strategies that increase efficiencies, engage audiences and accelerate revenue growth. I\'m passionate about using data-driven insights to craft and optimize marketing strategies that drive growth, elevate brand awareness, and maximize ROI.
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