Marisa Switzer

Experience

1. Creative Partner & Strategic Advisor

   Brands By Rise

   Nov 2015 — Present · Charlotte, NC, US

   For the past decade, I\'ve led and grown Brands by RISE, a creative agency specializing in brand design and strategy. Through strategic thinking and a deep understanding of both creative and business needs, I’ve partnered with visionary founders to craft unforgettable brand identities, campaigns, and digital experiences. From startups to well-established brands, I\'ve successfully guided companies in fashion, beauty, and lifestyle sectors to expand their reach, amplify their message, and scale for long-term growth. My leadership has driven a proven track record of success, from launching impactful rebrands to securing press features and major retail placements for clients.Featured ProjectsPure Parima — Luxury Bedding BrandRebrand, Messaging, Shopify UX Redesign & Development• Led a brand refresh and designed a high-converting Shopify website.• Delivered a unified digital experience rooted in modern storytelling and timeless design.The Potion Studio — Inclusive Haircare BrandBrand Launch, Packaging Design, Web Design & Development• Created a premium, inclusive beauty brand.• Contributed to features in Glamour, Elle, and retail placement at Nordstrom, Free People, and Anthropologie.• Selected for Sephora’s 2025 Accelerator.Laud Wardrobe — Elevated Closet StaplesBrand Identity, Packaging, Shopify Web Design• Developed a brand rooted in elevated basics.• Secured features in Vanity Fair, Forbes, and worn by major celebrities.Depot Chopra — Celebrity Makeup Artist & Depotting ExpertBrand Strategy, Brand Messaging, Brand Identity Design, Product, Print & Packaging Design• Pioneered the makeup depotting industry, saving makeup artists time and reducing physical strain with an organized system.• Developed a refreshed brand identity in preparation for Depot Chopra\'s product launch.• Created a secondary brand, Only Pans, an educational platform for makeup artists.

Education

• Rutgers University

  Bachelor of Arts (B.A.), Communication / Cultural Anthropology

Skills

• Bit.ly
• SEO Copywriting
• Instagram
• Newsletters
• Social Networking
• Google Analytics
• Indesign
• Photoshop
• Editorial
• Search Engine Optimization (SEO)
• Adobe Creative Suite
• Social Media Optimization (Smo)
• Press Releases
• Event Management
• Hootsuite
• Microsoft Word
• Cultural Anthropology
• Social Media
• Editing
• Social Media Marketing
• Adobe Photoshop
• Search Engine Marketing (Sem)
• Public Relations
• Event Planning
• SEO
• Leadership
• Cultural Awareness
• Wordpress
• Photo Shoot Production
• Project Planning
• Photo Shoots
• Microsoft Office
• Fashion Blogging
• Blogging