Marisa Farella

About Marisa Farella

I’m a passionate Demand Generation Marketing Manager who thrives at the intersection of strategy, creativity, and results. At SAP, I design and execute multi-channel campaigns, ABM programs, and enterprise events that drive pipeline, engagement, and measurable business impact. Beyond marketing, I invest in people—mentoring emerging leaders as a corporate mentor and empowering women through Inspire Her, where I teach entrepreneurship, professional growth, and leadership skills. I bring energy, curiosity, and a data-informed approach to every initiative, blending analytics with storytelling to create campaigns that resonate, convert, and inspire.

Experience

1. Demand Generation Marketing Manager, Enterprise

   Sap Concur

   Oct 2022 — Present · Bellevue, WA, US

   Develop and execute demand generation strategies to drive pipeline growth for enterprise sales teams.• Design and manage integrated marketing campaigns across multiple channels (email, paid media, webinars, events, content syndication, ABM, etc.).• Collaborate with sales and business development teams to align on target accounts, messaging, and lead follow-up strategies.• Define and track key performance metrics (e.g, MQLs, SQLs, pipeline contribution, CAC, ROI) to evaluate campaign effectiveness.• Work closely with product marketing to develop enterprise-focused messaging, content, and value propositions.• Own the enterprise lead funnel, optimizing lead nurturing programs and conversion paths.• Oversee ABM (Account-Based Marketing) programs, targeting strategic enterprise accounts with personalized campaigns.• Coordinate with marketing operations to ensure accurate lead scoring, routing, and reporting through marketing automation and CRM tools (e.g, Marketo, Salesforce).• Leverage data and insights to continuously test, optimize, and refine campaigns for improved performance.• Partner with field marketing and events teams to support enterprise events and trade shows.• Manage vendor relationships and budgets related to enterprise demand generation programs.• Stay current on industry trends and best practices in enterprise marketing and demand generation.

Education

• DePaul University College of Communications

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

  2015 — 2018

• Saint Viator High School

  High School Diploma

  2010 — 2014

• FIDM

  Associate of Arts (AA), Visual Communications

  2014 — 2015

• DePaul University - Charles H. Kellstadt Graduate School of Business

  Master of Business Administration - MBA, Marketing

  2020 — 2021

• DePaul University

  Certification, AI in Marketing (Audit)

Skills

• Apparel
• Microsoft Word
• Digital Photography
• Customer Service
• Merchandising
• News Writing
• Photoshop
• Wordpress
• Trend Forecasting
• Hand-Rendering
• Indesign
• Social Media Marketing
• Fashion
• Microsoft Excel
• Team Development
• Trend Analysis
• Portrait Photography
• Visual Merchandising
• Illustrator
• Prop Fabrication
• Styling
• Retail
• Social Media Blogging
• Report Writing
• Prop Styling
• Sales
• Event Designing
• Editorial Photography
• Creative Writing