Marisa Engel
VP, Client Services Crm @RAPP
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WORK HISTORY
VP, Client Services Crm @RAPP
Dallas, TX, US
Lead precision marketing and CRM programs to transform B2B and B2C sales and customer relationships for a major telco brand as part of the Omnicom Precision Marketing group.
EDUCATION
University of Southern California
Bachelor of Arts - Public Relations, Minor - Interactive Media and the Culture of New Technologies
SKILLS
ABOUT MARISA ENGEL
I design and build end-to-end digital customer experiences that drive growth and actually make sense.I’m a digital experience and growth leader, and a builder at heart. I see the whole system, then I improve it. My work connects strategy, storytelling and scalable processes across web, CRM, paid media and lifecycle to turn fragmented touchpoints into cohesive, high-performing customer experiences.I’ve led digital initiatives across the U.S, Australia, Thailand and Cambodia, partnering with cross-cultural teams across APAC, EMEA and AMER. That global experience sharpened my ability to translate between technical and non-technical stakeholders, align priorities quickly and lead with clarity and empathy.Whether building a digital experience roadmap, improving lifecycle journeys or elevating MarTech usage, I bring a relentless focus on customer experience, measurable impact and systems that scale.Core Strengths* Vision and creative thinking* Client relations and service excellence* Strategic problem solving* Productivity and efficiency* Exceptional written and verbal communicationTechnical Proficiency:* CRM: Salesforce (Marketing Cloud & Sales Cloud), HubSpot, MailChimp* Web: WordPress, Adobe Experience Cloud, Shopify* Ads: Meta, LinkedIn, X, Google Ads* Analytics: GA4, Adobe Analytics, Tableau* Social: Meltwater, Brandwatch, Hootsuite, Sprout * PM & Design: JIRA, Trello, Miro, Canva, Figma
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