Marisa Santeco Aoki
University Brand Manager @Brigham Young University–Hawaii
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WORK HISTORY
University Brand Manager @Brigham Young University–Hawaii
Laie, HI, US
Directed and rolled out a university-wide brand refresh, defining key brand traits, training 70+ departments, updating brand assets, and redesigning the website to strengthen the BYU–Hawaii brand experience. This work was recognized with the President’s Appreciation Award for leadership, initiative, and sustained contributions to university communications.• Established and led the university’s first centralized brand and marketing support team, supervising 4–5 designers and marketing assistants and setting expectations for quality, service, and performance across 100+ design projects and 7+ university-wide campaigns per semester.• Developed and implemented a centralized marketing intake and workflow system (Monday.com), unifying multiple service areas, improving cross-campus collaboration, and supporting 620+ requests in its first semester.• Led strategic campaign planning and execution with cross-functional campus partners, using research insights to inform messaging, creative direction, and audience targeting.• Tracked and analyzed annual departmental expenses to manage budgets and inform future funding requests. Launched and managed a branded swag program supporting PR and recruitment efforts across campus and throughout Asia and the Pacific, distributing 600+ kits in six months while maintaining a sustainable inventory model.• Supported public relations operations by monitoring media inquiries and contributing to discussions on response protocols, evaluation criteria, and Church Education System (CES) guidance related to sensitive topics and institutional risk.• Led institutional written communications by drafting executive and campus announcements and launching a university-wide editorial style guide to improve clarity, consistency, and professionalism across communications.
EDUCATION
University of Saint Mary
Master of Business Administration - MBA, Marketing and Advertising Management
Brigham Young University–Hawaii
Bachelor of Fine Arts, Art - Graphic Design
ABOUT MARISA SANTECO AOKI
I’m passionate about helping organizations tell their story clearly and consistently. My work spans brand development, design systems, creative project management, and cross-department communication. I love building tools and processes that make teams’ work easier — whether that’s refreshing a brand, designing templates, organizing assets, or launching new initiatives that enhance the overall brand experience.
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