Marisa Sehested
Email Marketing | B2B & B2C Customer Engagement | Data Analysis
- Role
- Lifecycle Marketing Manager at Opencare.Com
- Location
- Charleston, SC, US
- LinkedIn followers
- 500 followers
About Marisa Sehested
Driving customer engagement and retention through data-driven lifecycle…
Experience
Lifecycle Marketing Manager
Nov 2024 — Present
Lead lifecycle marketing (email, SMS) for patients, driving bookings, referrals, and retention for a fast-growing healthcare marketplace- Manage patient re-engagement, cancellation recovery, rebooking flows, and targeted promotional offers- Expand and oversee the patient referral program to generate new customer growth- Optimize workflows and automations based on user experience, life stage, and position within the funnel and journey- Develop creative strategies and design personalized campaigns in Iterable, including lightly coding HTML/CSS emails for advanced customization- Utilize AI, A/B testing, and Looker data to identify growth opportunities and improve campaign performance- Partner cross-functionally to ensure lifecycle touchpoints work in harmony with GTM initiatives across channels
Education
York College of Pennsylvania
Bachelor of Arts (B.A.), Public Relations
2013 — 2017
Smithtown High School West
Diploma
2009 — 2013
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