Marisa Pedraza

About Marisa Pedraza

I am an experienced Creative Project Manager with over nine years expertise managing…

Experience

1. Creative Print Producer

   Progressive Insurance

   Mar 2022 — Present

   As a creative print producer for ninety6, Progressive’s in-house agency, I am responsible for managing the production workflow, tools and techniques of Progressive\'s marketing efforts. I apply project management skills in the end to end delivery of marketing projects. Utilizing various media, I manage sourcing and negotiation with internal and external agency partners to develop and produce marketing campaigns. In addition, I ensure the planning and execution phases meet the project scope, cost, schedule and quality expectations agreed to by project stakeholders throughout the life of the project- Manages the creative production of marketing materials, ensuring all timelines for deliverables are met- Takes creative ideas and turns them into tangible outputs across a variety of media- Effectively manages the details of multiple projects simultaneously- Defines project parameters and manages the process, workflow, stakeholders and assignment of teams to ensure on-time delivery of the best output- Meets with stakeholders to gather requirements and manage expectations, including shifts in prioritization, project scope, deliverables and timelines- Develops and maintains project deliverables and artifacts; project plans, functional specifications, schedules and scopes of work- Serves as liaison between creative development and the external/internal production team- Collaborates with creative management and creative development to produce campaigns- Analyzes and applies efficiency techniques to team processes and workflows- Identifies optimal creative resources and processes to execute efficiently- Facilitates creative initiatives by proactively identifying new ideas and innovative solutions that enhance the brand value- Responsible for creative accuracy, proper layout, etc. and providing applicable feedback to ensure successful results- Manages legal approval process and ensures all creative adheres to legal requirements.