Marisa Lytle
Vice President of Ecommerce and Digital Marketing @Allied Materials & Equipment Co., Inc
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WORK HISTORY
Vice President of Ecommerce and Digital Marketing @Allied Materials & Equipment Co., Inc
Kansas City, MO, US
Leading the strategy for Ecommerce and Digital Marketing for Allied Materials. Responsible for Content Marketing, SEO, Performance Marketing, Digital Shelf optimization, Affiliate and Influencer Marketing, Marketing Partnerships with our retail partners, Go-to-market strategy and Marketplace Ecommerce performance.
EDUCATION
Mid-America Christian University
Master of Business Administration (M.B.A.), Business Administration and Management, Leadership
Mid-America Christian University
Executive MBA, Business Administration and Management, General
The University of Kansas
Bachelor's degree, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT MARISA LYTLE
Innovative Digital Marketing & Ecommerce Leader Driving Scalable Growth and Brand SuccessWith over 20 years of leadership in digital marketing and ecommerce, I have a track record of transforming brands, scaling online sales, and leading high-performing teams. My expertise lies in developing and executing omnichannel marketing strategies, optimizing the tech stack, and driving customer engagement to maximize revenue.Currently serving as Vice President of Ecommerce and Digital Marketing at Allied Products Corporation, I drive digital growth for consumer brands like Springbok Puzzles and Allied Flag. I specialize in growth marketing, customer acquisition, and marketplace expansion (Amazon, Walmart, Target+), leveraging data-driven insights to enhance UX, improve conversion rates, and boost brand loyalty.Previously, I held executive roles at Pure Fishing, DEMDACO, Jasco, and Teleflora, where I led ecommerce transformations, spearheaded digital innovation, and increased online revenue through strategic content, paid media, SEO, CRM, and performance marketing. My leadership has resulted in double-digit revenue growth, enhanced customer retention, and improved operational efficiency.
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