Marisa Lytle

About Marisa Lytle

Innovative Digital Marketing & Ecommerce Leader Driving Scalable Growth and Brand SuccessWith over 20 years of leadership in digital marketing and ecommerce, I have a track record of transforming brands, scaling online sales, and leading high-performing teams. My expertise lies in developing and executing omnichannel marketing strategies, optimizing the tech stack, and driving customer engagement to maximize revenue.Currently serving as Vice President of Ecommerce and Digital Marketing at Allied Products Corporation, I drive digital growth for consumer brands like Springbok Puzzles and Allied Flag. I specialize in growth marketing, customer acquisition, and marketplace expansion (Amazon, Walmart, Target+), leveraging data-driven insights to enhance UX, improve conversion rates, and boost brand loyalty.Previously, I held executive roles at Pure Fishing, DEMDACO, Jasco, and Teleflora, where I led ecommerce transformations, spearheaded digital innovation, and increased online revenue through strategic content, paid media, SEO, CRM, and performance marketing. My leadership has resulted in double-digit revenue growth, enhanced customer retention, and improved operational efficiency.

Experience

1. Vice President of Ecommerce and Digital Marketing

   Allied Materials & Equipment Co., Inc

   Oct 2023 — Present · Kansas City, MO, US

   Leading the strategy for Ecommerce and Digital Marketing for Allied Materials. Responsible for Content Marketing, SEO, Performance Marketing, Digital Shelf optimization, Affiliate and Influencer Marketing, Marketing Partnerships with our retail partners, Go-to-market strategy and Marketplace Ecommerce performance.

Education

• Mid-America Christian University

  Master of Business Administration (M.B.A.), Business Administration and Management, Leadership

  2015 — 2016

• Mid-America Christian University

  Executive MBA, Business Administration and Management, General

• The University of Kansas

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

Skills

• Marketing
• Product Management
• Budgeting
• Online Marketing
• Fundraising
• Marketing Strategy
• Event Marketing
• Product Marketing
• Social Networking
• Trade Shows
• Marketing Management
• Marketing Materials
• Email Marketing
• Web Development
• SEO
• Strategic Planning
• Budget Management
• Social Media
• Promotional Writing
• Public Relations
• Media Relations
• Media & Entertainment
• Team Building
• Strategy
• Social Media Marketing
• Online Advertising
• Direct Mail
• Healthcare
• Digital Marketing
• B2b
• Direct Marketing
• Press Releases
• Promotions
• Brand Development
• New Business Development
• Event Planning
• Advertising
• Website Development
• Integrated Marketing
• Product Development