Marisa Boevers

About Marisa Boevers

With a strong background in the healthcare industry, I passionate about creating products and experiences that enhance health and financial outcomes for a diverse group of patients, providers, and payers. I am experienced in guiding teams and companies in developing products and services that create value for users and the business.I have deep expertise in end-to-end product strategy, human-centered design, and leading cross-functional teams spanning engineering, design, data, clinical, communications, and marketing and am known for defining clear product visions, shaping strategic roadmaps, and launching innovative solutions that blend AI, technology, and user insight to improve patient experience, product adoption, and business performance. I have a proven ability to take products from 0→1, navigate ambiguity, and transform complex problems into market-ready outcomes. A zero-ego, high-velocity player–coach who brings clarity, momentum, and pragmatic leadership to fast-moving, multidisciplinary environments. With a strong commitment to advocating for customer needs, I work cross-functionally to develop and implement strategies for product enhancements that will enhance the user experience and customer satisfaction. I am outstanding at building relationships with both healthcare and non-healthcare clients during product launches and I adapt well in fast-paced, deadline-driven environments. Areas of Expertise Product Strategy: Translating emerging tech into real workflows • Opportunity sizing & concept development Product Leadership: 0→1 Product Development • Roadmapping & Prioritization • Discovery, Experimentation & Ux Research • Design thinking • service design Cross-Functional Leadership: Leading engineering, design, data & clinical teams • Player–coach • Building high-performing teams Execution & Delivery: Fast, high-quality delivery under ambiguity • Clear problem framing & tradeoff management• Shipping complex digital products Client & Executive Partnership: Senior stakeholder advising • Pitching & RFP leadership • Cross-functional alignment Agency + Startup + Corporate Experience: Client-facing, consultative strategy • Startup speed & experimentation • Corporate-scale coordination & rigorI am actively growing my network of industry professionals.Please feel free to connect with me: m•••••••@gmail.com LinkedIn:

Experience

1. VP of Product and Marketing

   Commons Clinic

   Oct 2024 — Present

   Lead product vision, roadmap, and delivery for patient acquisition, patient experience, and value-based care technology assets in a fast-growing multi-speciality private practice.• Defined a new product strategy and roadmap for patient acquisition and experience, aligning engineering, design, and clinical stakeholders around shared OKRs.• Launched a new Patient CRM and redesigned all market-facing digital assets, improving clarity and conversion across patient journeys.• Built and launched Wholebody Assessment, a 0→1 diagnostic and early detection product, using rapid experimentation with clinical teams to refine workflows.• Developed an internal AI tool supporting physician and staff decision pathways, reducing manual tasks and improving care navigation.• Launched and iterated patient intake and other forms to streamline clinic operations and drove adoption across almost 20 physician practices

Education

• Carnegie Mellon University

  BFA

  1999 — 2003

Skills

• Marketing Communications
• Lighting Design
• Editing
• Proposal Writing
• Theatre
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Project Management
• Production Managment
• Contract Negotiation
• Creative Direction
• Strategic Communications
• Strategic Planning
• Information Architecture
• Graphic Design
• Branding & Identity
• Interaction Design
• New Business Development
• Event Planning
• Management
• Client Development
• Budgets
• Event Management
• Business Development
• Microsoft Office