Marisa Groves
Global Channel Excellence Lead, SEO and Social Media at AstraZeneca
- Role
- Global Channel Excellence Lead, Seo and Social Media at AstraZeneca
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Marisa Groves
With over a decade of experience as a digital marketing leader, specializing in SEO and…
Experience
Global Channel Excellence Lead, Seo and Social Media
Nov 2021 — Present · Wilmington, DE, US
Leading the Global SEO and Social Media strategy and delivery teams, supporting biopharmaceutical and oncology branded and unbranded web assets> Creates new global education, trainings, and processes for all internal digital channel teams, leading to increased adoption of best in class SEO and Social Media strategies>Creates and Maintains the processes for integration of SEO delivery within the web development process, collaborating with project management and web delivery teams, and customizing for regions globally>Supports the growth and adoption of enhanced research in the search and social space, gaining utilization of the insights for digital efforts at AZ, worldwide>Manages the continued compliance of utilizing the search channel and being present on social platforms> Creates new SEO performance reporting practices with an emphasis on goal oriented insights, and integration with AZ’s PowerBI reporting platform, leading to increased use of of the platform and visibility into the value of SEO integration> Identifies innovative digital strategies as well as drives holistic search and media excellence in partnership with external agencies and internal tech and omnichannel teams> Champions research processes, documents best practices and evolving trends and technologies in the search, accessibility and media space
Education
La Salle University
Bachelor of Arts
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