Marirose George

Experience

1. Growth Marketing Lead

   Chainlink Labs

   Jun 2022 — Present

   Concept and execute full-funnel holistic growth marketing strategy to drive demand generation and spark lifecycle marketing opportunities. Implement omnichannel strategy rooted in strong measurement and persona-focused messaging. • Own and lead Chainlink\'s global paid media strategy rooted in growing brand perception and performance marketing efforts. • Plan and execute full-funnel creative/media strategies (in-house + sponsored placements) with a rigorous audience-first and data-backed approach. Obsessing that every dollar invested yields a clear growth objective (and win).• Run end-to-end demand generation campaigns that fuel CRM growth, improve lead quality and strengthen nurture/retargeting efforts. Work within e-mail marketing to segment messaging/tailor messaging frameworks. • Deliver clear, actionable, performance insights through in-depth reporting and analysis. Translating complex data into strategic recommendations for leadership and stakeholders. Again, ensuring that every dollar yields impact.• Partner closely with cross-functional stakeholders to ensure creative strategy (messaging/proof points) properly resonate with target audience.• Oversee budget to maximize investment possibilities (while always staying within scope).• Championed/Implemented an \"Always On\" media + creative model, advocating for holistic planning.

Education

• Georgia State University

  Bachelor of Arts (B.A.), Communication, Journalism, and Related Programs

Skills

• Customer Service
• Adobe Photoshop
• Management
• Team Building
• French
• Microsoft Office
• Social Media
• Tutoring
• Leadership
• Event Planning
• Marketing
• Research
• Microsoft Excel
• Powerpoint
• Public Relations
• Microsoft Word
• Video-Editting
• Public Speaking
• Time Management