Mariquel Waingarten
Co-founder and Co-CEO @Hickies
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WORK HISTORY
Co-founder and Co-CEO @Hickies
New York, NY, US
I am in charge of strategy, direction, and overall management at HICKIES a company that I co-founded in 2011 and sells a proprietary invention: HICKIES tie-free laces. I created the brand, marketing, and communication\'s strategy and built, alongside my husband and co-founder Gaston Frydlewski, an international company that sells direct to consumer, as an OEM supplier and wholesale.
EDUCATION
Universidad Torcuato Di Tella
Business Administration, Business and Economics
Universidad de 'San Andrés'
Postgraduate Year, Real Estate Development
Universidad Torcuato Di Tella
Bachelor's degree, Business Administration and Management, General
SKILLS
ABOUT MARIQUEL WAINGARTEN
I am business entrepreneur living in New York in charge of HICKIES marketing, brand, and communication strategy. I am originally from Argentina, where I started my own hotel at 24 years old then became number one hotel in trip advisor for the 4 years I managed it. In 2011 I moved with my husband to NY to launch HICKIES, a company based on a clever invention that turns any sneakers into a slip on. HICKIES is now the leading company in its category and has a global reach. In 2017 I cofounded SUDACAS an e-commerce platform that sells South American Design in the US and shares the beautiful South American lifestyle with the rest of the world.
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