Mario Zaccardi
Marketing & Communications Manager @Burberry
Signup · Get unlimited contacts
WORK HISTORY
Marketing & Communications Manager @Burberry
Management and execution of marketing and communications strategies to support and maximise the retail and wholesale network performance.\\\\n- Development of strategic media planning and management of the marketing budget across markets in South-East Europe.\\\\n- Reinforcement of strategic objectives and development of PR strategies (including editorial planning, digital and social communication, VIP/Talents relationships, fashion shows organisation) across all listed markets.\\\\n- Development of strategic digital/social activities, including management of relationships with influencers and content creators.\\\\n- Management of beauty marketing activities including media plan, communication and relationships with distributors and partners.\\\\n- Market and CRM analysis to improve brand positioning and business performances.\\\\n- Management of events across all tiers of the consumer pyramid.\\\\n- Development of long-term relationships with key external partners.\\\\n- Partnering with all functional leads in London to deliver and execute strategic marketing plans.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Università Bocconi
Laurea, Business Administration - Fashion industry
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.