Mario P.

Experience

1. Marketing Director

   Chick-fil-A Restaurants

   Aug 2023 — Present · Framingham, MA, US

   Marketing Strategy: Develop and execute comprehensive marketing plans aligned with business objectives, ensuring consistent brand messaging and customer engagement. Campaign Management: Conceptualize, plan, and execute creative marketing campaigns, promotions, and events to attract new customers and retain existing ones. Digital Marketing: Manage our online presence by overseeing social media platforms, website content, and email marketing campaigns to optimize customer interactions and drive sales. Community Engagement: Cultivate and maintain relationships within the local community, partnering with schools, organizations, and local businesses to enhance brand visibility and contribute to community growth. Advertising and PR: Collaborate with external partners to create impactful advertising materials and press releases that highlight our offerings and values. Budget Management: Monitor marketing budgets, allocate resources effectively, and ensure cost-efficient execution of marketing initiatives. Data Analysis: Utilize data and analytics tools to measure the effectiveness of marketing strategies, making data-driven decisions to continuously improve campaigns. Team Collaboration: Work closely with cross-functional teams, including operations and customer service, to ensure seamless execution of marketing initiatives and consistent customer experience. Staff Development: Lead and mentor marketing team members, fostering their professional growth and ensuring alignment with company values and objectives. Market Research: Stay updated on industry trends, competitor activities, and customer preferences to inform marketing strategies and maintain a competitive edge.

Education

• Southern Maine Community College

  Communication and Media Studies

  2013 — 2015

• University of Southern Maine

  Bachelor's degree, Communications & General Studies

  2015 — 2019

• Westwood High School

  High School Diploma, General Studies

  2009 — 2013