Marion Williams
Senior Consumer & Shopper Planning Manager, Whisky & Luxury Spirits @Diageo
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WORK HISTORY
Senior Consumer & Shopper Planning Manager, Whisky & Luxury Spirits @Diageo
EDUCATION
University of Liverpool
Bachelor's degree, History and French
SKILLS
ABOUT MARION WILLIAMS
An experienced Insight professional with broad expertise across a wide range of insight disciplines – both client side and agency.Experience spans leveraging complex data and analytics to qualitative Brand Strategy and Behavioural Economics.Key Technical Skills Market Analysis (Nielsen, Kantar & Aimia data); Satisfaction Models; Pricing Analytics; Quantitative & Qualitative Research (Including Co-creative Workshops & Ethnography); Brand Health Tracking; Brand Strategy Research; Behavioural EconomicsKey Behavioural Skills: Strong influencer; Storytelling expertise; Relationship Management (internal stakeholders and agencies); Project Management; Strategic Planning; Teamwork; Creativity; Initiative
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