Marion Guillermond

Social Media Manager @Ornikar

Paris, FR

Ranked in the French Tech 120 (a program dedicated to the 120 most successful French start-ups)/ Driving education & Car insurance> Strategy: plan the social media strategy; build the editorial line; explore new platforms (e.g, TikTok launch w/+32K followers); apply SEO methods to TikTok and YouTube; monitor trends; benchmark markets and competitors; report on performance.> Social Media Management: create monthly calendars; produce new content; coordinate social media content to 360° projects (TV, PR, paid ads…); implement new processes; oversee social media platforms (TikTok, YouTube, Instagram, Facebook, X, LinkedIn).> Community Management: build a messaging matrix; configure message aggregation and filtering; manage community engagement in collaboration with different teams (customer support, CRM, brand…); engage with growing communities; lead community managers. 50 2024 ()> Influencer Marketing: design campaigns with influencers and creative agencies; select relevant content creators; maintain long-term, valuable partnerships.> E-reputation: improve the brand’s presence on customer reviews platforms; implement new processes with CRM and customer support teams; moderate feedbacks; monitor online discussions; report on social listening and reputation management.> Employer Branding: lead corporate communications on social media, collaborate with the PR agency.

Université Sorbonne Nouvelle

Master's degree in Communication and Media Studies

Université Grenoble Alpes

DUT Information-Communication

Heriot-Watt University

BA (Hons) Marketing & Management

ISCOM

Master 2 Brand Management