Marion Lavie Guével

Seo Manager @PlayPlay

Ville de Paris, FR

Objective: Drive sustainable organic growth and support the expansion of our priority markets (US & Germany).My responsibilities - Build and lead the international SEO strategy across key markets (France, US, Germany)- Define and drive the GEO (Generative Engine Optimization) strategy to increase brand visibility and citation in LLMs and generative search experiences- Ensure strong technical health by working closely with Dev teams (crawlability, performance, structure, indexation…)- Strengthen our semantic footprint through keyword research, key page optimization, editorial recommendations, and performance follow-up, for both traditional search and AI-driven discovery- Conduct comprehensive audits (competitive, semantic, technical & GEO) to define priorities and reinforce our positioning in target markets- Run continuous GEO experimentation and monitoring: LLM behavior analysis, prompt testing, citation tracking, and impact assessment- Collaborate with internal teams:• Content: align content strategy with SEO goals and Brand Guidelines• PMM & Design: ensure messaging and UX effectively address our target audience• Local teams: adapt the SEO approach to market-specific needs- Manage external resources (content & link-building) and challenge deliverables to ensure quality and impact- Strengthen Product x SEO collaboration to integrate SEO into product developments and improve site visibility- Structure and prioritize the SEO roadmap to maximize its impact on lead generation and organic traffic growth.Results (2025 vs 2024):• +35% of traffic• +50% of demos• +37% of revenue

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