Mario G. V.

About Mario G. V.

Many mid-market industrial companies operate with strong operations but underdeveloped marketing systems. I focus on turning marketing into a structured growth function — aligned with revenue targets, recruitment demand, and long-term competitive positioning.My work centers on building scalable marketing foundations in traditionally relationship-driven industries:• Lead generation systems for high-value projects• Recruitment marketing strategies for skilled labor and technical roles• Brand positioning for competitive regional markets• Website and digital platform transformation• SEO and performance campaigns tied to measurable outcomesI operate at the intersection of strategy and execution — translating executive objectives into practical marketing systems that get built, launched, and sustained.In my current role, I have led full-cycle initiatives including brand architecture, digital infrastructure, paid media programs, and recruitment-focused campaigns — supporting a $50M+ industrial organization in a highly competitive regional market.Recent impact includes improving organic search visibility by 65%, driving measurable growth in qualified inbound traffic, and leading a comprehensive website and brand transformation that strengthened market positioning and supported recruitment visibility across multiple skilled trade and engineering roles.My approach is operationally aligned, financially accountable, and designed for measurable impact — not marketing activity for activity’s sake.

Experience

1. Marketing Manager

   Aci Mechanical Inc

   May 2022 — Present · Ames, IA, US

   Built and led the marketing function for a ~$50M mechanical contractor, reporting directly to leadership.• Defined and executed brand, digital, and recruitment marketing strategies in a traditionally offline B2B industry.• Led brand modernization and web ecosystem development, creating scalable brand systems and digital platforms.• Drove demand generation and employer branding initiatives supporting revenue growth and workforce expansion.• Owned digital performance across SEO, paid campaigns, analytics (GA4), and conversion optimization.• Partnered closely with operations and leadership to align marketing priorities with business objectives.• Established repeatable marketing systems, processes, and metrics to support long-term growth.• Led brand and digital initiatives contributing to sustained inbound growth and improved hiring velocity.• Increased website traffic and lead visibility by scaling SEO and performance-driven digital campaigns.

Education

• La Sabana University

  Associated , Social Communication