Mario de Francesco

Senior Sales Account Manager @Heylight

Milan, IT
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2024 — Present

Senior Sales Account Manager @Heylight

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Senior Sales Account Manager at HeyLight (formerly PagoLight), the BNPL solution by Compass Banca.I directly acquired, activated and managed strategic B2B partners, driving the growth of the merchant network.I worked mainly with companies in the Sports and Travel sectors, collaborating closely with product, marketing and operations teams to ensure smooth onboarding, strong conversion and ongoing partner performance in a regulated fintech environment.Results achieved:• 300+ companies activated end-to-end• 19% of the partner portfolio with annual revenues above €1M• Ongoing management of high-value partner relationshipsI also represented HeyLight at key industry events, supporting brand visibility and long-term partner relationships.

EDUCATION

2009 — 2010

ADC Group (communication agency)

Intensive mini-master course in Marketing

2010 — 2010

Abea S.r.l. (training agency)

Strategic and International marketing

2014 — 2015

24ORE Business School

Master in Digital Marketing and Communication, Master

2008 — 2009

Copenhagen Business School

'Erasmus' Exchange Programme

2006 — 2009

IULM University

Public Relations and Advertising

SKILLS

MarketingMarketing IntegratoDevelopment of Strategic Marketing PlansAccount ManagementIntegrated Marketing PlansMarketing OnlineMarketing CommunicationsBusiness AnalysisProblem SolvingVenditeAnalisi AziendaleDirect MarketingMarketing CommunicationAccount MarketingIntegrated MarketingForecastingInternational MarketingMarketing DigitaleMarketing OperationsManagementMarketing StrategyStrategia Di MarketingCrmPubbliche RelazioniDigital MarketingPublic RelationsBusiness StrategyGestione AccountSocial MediaSocial Media Marketing

ABOUT MARIO DE FRANCESCO

Senior Sales & Account Management professional with 15+ years of experience across fintech, digital payments, BNPL and B2B tech environments, working in international and remote-first contexts, within both early-stage startups and large corporate groups.Specialized in B2B sales, I have supported revenue growth and partner development within Digital Payments, Financial Services, Insurance, Fashion and Service industries, combining a data-driven approach with strong relationship-building skills.

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Mario de Francesco — Senior Sales Account Manager at Heylight in Milan, IT | Unifers