Mario de Francesco
Senior Sales Account Manager @Heylight
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WORK HISTORY
Senior Sales Account Manager @Heylight
Senior Sales Account Manager at HeyLight (formerly PagoLight), the BNPL solution by Compass Banca.I directly acquired, activated and managed strategic B2B partners, driving the growth of the merchant network.I worked mainly with companies in the Sports and Travel sectors, collaborating closely with product, marketing and operations teams to ensure smooth onboarding, strong conversion and ongoing partner performance in a regulated fintech environment.Results achieved:• 300+ companies activated end-to-end• 19% of the partner portfolio with annual revenues above €1M• Ongoing management of high-value partner relationshipsI also represented HeyLight at key industry events, supporting brand visibility and long-term partner relationships.
EDUCATION
ADC Group (communication agency)
Intensive mini-master course in Marketing
Abea S.r.l. (training agency)
Strategic and International marketing
24ORE Business School
Master in Digital Marketing and Communication, Master
Copenhagen Business School
'Erasmus' Exchange Programme
IULM University
Public Relations and Advertising
SKILLS
ABOUT MARIO DE FRANCESCO
Senior Sales & Account Management professional with 15+ years of experience across fintech, digital payments, BNPL and B2B tech environments, working in international and remote-first contexts, within both early-stage startups and large corporate groups.Specialized in B2B sales, I have supported revenue growth and partner development within Digital Payments, Financial Services, Insurance, Fashion and Service industries, combining a data-driven approach with strong relationship-building skills.
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