Mario Cabaccang

About Mario Cabaccang

With over 12 years of experience in the multifamily real estate industry, I am a results-driven marketing leader who understands the full resident journey—from first impression to long-term retention. I started my career as a Leasing Consultant and worked my way up through the ranks, gaining firsthand knowledge of onsite operations, resident engagement, and market trends.I leverage my deep industry expertise to drive strategic marketing initiatives that enhance brand visibility, maximize occupancy, and boost revenue. I specialize in digital marketing, lead generation, and reputation management, ensuring properties not only attract but also retain high-quality residents.I hold a Bachelor\'s degree in Marketing along with two certifications in Digital Marketing, equipping me with the skills to implement cutting-edge marketing strategies across multiple channels. My passion for data-driven decision-making, creative storytelling, and emerging technologies makes me an invaluable asset to any multifamily portfolio.When I am not optimizing digital ad campaigns, enhancing the resident experience, or developing innovative brand strategies, I am spending time at the gym or cuddling my cat.

Experience

1. Marketing Manager

   Ldg Development, Llc

   Jun 2025 — Present · Dallas, TX, US

   18 Communities | 4,380 units (7 New Development/Lease-Up & 11 Stabilized)• Develops and executes marketing strategies that align with business objectives.• Creates, maintains, and implements marketing campaigns across LDG affiliates including, but are not limited to, online, email, social media, and direct mail.• Collaborates with cross-functional teams to ensure campaigns are executed effectively.• Be the point-of-contact for all Marketing needs from internal teams. • Develops traffic generation strategies and establish relationships with community organizations to support traffic generation. Works with the Asset Managers for implementation. • Analyzes and reports on campaign performance to identify areas for improvement.• Ensures adherence to brand guidelines and selects marketing campaigns that align with the company\'s brand promise. • Identifies marketing opportunities and tactics to attract and retain residents. • Drafts and develops resources to support occupancy marketing, inbound marketing, and leasing needs including advertisements, referral or concession campaigns, floor plans, etc. • Ensures consistency in marketing and social media messages across the organization, while providing training and guidance to on-site teams in implementing social media marketing and communication best practices and strategies.• Identifies the effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly. • Manages marketing budget and allocates resources effectively • Presents ideas and final deliverables to internal and external stakeholders, and communicates with senior leaders about marketing programs, strategies, and budgets.• Guides on-site team members and ensures proper implementation of all marketing initiatives and activity within the assigned portfolio.• Onboards new properties and assists in creating the community and digital presence.

Education

• Salinas High School

  Diploma, General Studies

  2000 — 2004

• Hartnell College

  Associate of Arts (A.A.), Communication, General

  2006 — 2007

• Colorado State University Global

  Bachelor of Science - Marketing, Marketing

  2017 — 2018

Skills

• Photoshop
• Fundraising
• Marketing Strategy
• Social Media
• Real Estate
• Hospitality
• Resident Retention
• Outlook
• Microsoft Office
• Sales
• Delinquency Management
• Microsoft Word
• Sales Management
• Budgets
• Fair Housing
• Customer Service
• Marketing Communications
• Facebook
• Event Management
• Property Management
• Apartments
• Yardi
• Social Networking
• Social Media Marketing
• Time Management
• Event Planning
• Powerpoint
• Microsoft Excel
• Retail
• Adobe Photoshop
• Curb Appeal
• Marketing
• Volunteer Management
• Training
• Leases
• Advertising
• Online Marketing
• Management
• Team Building
• Leadership