Marin Houck

About Marin Houck

I am a marketing student at Florida State University, graduating in 2027, with a strong passion for building meaningful brand identities and creating strategies that connect with audiences. My background includes experience in digital media management, brand strategy, and social media marketing, where I focus on combining creativity with data-driven insights to achieve measurable results.As the Director of Digital Media and Brand Strategy for Alpha Phi at FSU, I lead the development and execution of content strategies, creative campaigns, and brand initiatives that strengthen engagement and consistency across all platforms. Previously, as a Social Media Marketing Specialist at Core Studio, I managed social campaigns, analyzed performance data, and created multimedia content to grow the brand’s digital presence.Before stepping into marketing, I developed a strong foundation in customer service and communication while working at Stonewood Bar and Grille. This experience taught me the value of collaboration, adaptability, and creating positive experiences that reflect a brand’s values.I am actively involved in professional organizations including the Hospitality Sales and Marketing Association International (HSMAI) and the American Marketing Association (AMA) at FSU. Through my coursework and hands-on experience, I continue to grow my skills in creative strategy, analytics, and visual design using tools like Adobe Creative Suite, Canva, and Microsoft Excel.Areas of focus include digital marketing, brand strategy, social media management, content creation, and communication. Outside of academics and work, I enjoy staying active with the FSU Surf Club and collaborating with creative teams to bring new ideas to life.

Experience

1. Brand Ambassador

   Strike Magazine

   Dec 2023 — Present · Tallahassee, FL, US

   As a Brand Ambassador for Strike Magazine, I represented the publication across multiple social media platforms by creating original content and promoting the brand’s voice and mission. Each month, I developed and pitched fresh campaign ideas to increase visibility, engagement, and community connection. My role combined content creation, brand storytelling, and strategic thinking, ensuring consistent and authentic representation of the Strike brand across digital channels.

Education

• Florida State University

  Bachelor of Fine Arts - BFA, Theatre/Theater