Marine Vienney

About Marine Vienney

Passionate Marketer | Advocate for Women | Collaborative Team PlayerExperienced marketer with a genuine passion for the industry, advocating for women\'s empowerment and driving business success through the power of marketing and communication. I thrive in collaborative team environments, working with diverse people from multicultural backgrounds. Deeply convinced of the transformative potential of marketing, I\'m constantly drawn to opportunities that allow me to work with impactful technologies and innovative strategies.I find great satisfaction in contributing to the growth and success of emerging businesses, using my skills to make a difference. Working for a startup has strengthened my commitment to innovation and supporting teams in reaching their goals. My desire to help others drives my dedication to making a positive impact in both my professional and personal endeavors.

Experience

1. Head of Marketing Senior Product Marketing Manager Kyklo (an Epicor Company)

   Kyklo

   Nov 2021 — Present · Buffalo, NY, US

   Led KYKLO’s marketing function through its acquisition by Epicor, with an expanded scope post-acquisition focused on product marketing and Go-to-Market strategy within the Epicor group.• Defined and executed KYKLO’s global marketing strategy, including brand positioning, demand generation, events, and communications.• Guiding the team in creating marketing assets to support the customer journey.• Overseeing marketing campaigns and plans, in collaboration with external agencies.• Executing comprehensive market, competitor, and customer analysis for effective KYKLO positioning.• Collaborating with sales and senior leadership to target specific verticals and execute engagement campaigns.• Managing external communications and public relations through newsletters, press releases, and various media channels.• Implementing and overseeing various marketing and CRM tools for improved operational efficiency.Post-acquisition, took full ownership of product marketing, including positioning, value proposition, messaging, GTM strategies, and feature launches.• Worked cross-functionally with Product, ERP, Sales, Customer Success, and Epicor Corporate Marketing teams to drive adoption and revenue impact.• Developed high-impact sales enablement and value-driven content to support commercial teams at scale.

Education

• IPAC Annecy

  Master in Business Administration, International development

  2009 — 2011

• IUKB Sion, Switzerland

  MBA, International Business

  2009 — 2011

• IPAC

  Bachelor's degree, Marketing / Communication

  2008 — 2009

Skills

• Conception De Produit
• Communication Marketing
• Négociations
• Marketing Strategy
• Stratégie Marketing
• English
• Business-to-Business (B2b)
• Marketing
• Webmaster Website
• Marketing Communications
• Gestion De Projet
• New Business Development
• Développement Commercial
• Negotiation
• Email Marketing
• B2b
• Btob
• Project Management
• Online Marketing
• Français