Marinell Falcón
Senior Experimentation Consultant @Up Reply
Signup · Get unlimited contacts
WORK HISTORY
Senior Experimentation Consultant @Up Reply
Munich, DE
Project lead for the experimentation program of a major travel industry client, partnering with Marketing and Product Owners to turn business goals into testable hypotheses.• Owned the experimentation roadmap, prioritising high impact A/B and personalisation tests aligned with client OKRs and product roadmap.• Scaled the experimentation program year over year, increasing experiment volume by around 40%.• Improved experiment quality by reducing inconclusive tests results from 46% in 2024 to 28% in 2025, enabling clearer product decisions.• Developed and led the product recommendation testing stream, running 37 experiments across 20••••25 to optimise onsite recommendations and rollouts for target audiences.• Designed and facilitated Design Thinking-based ideation sessions for e-commerce clients, generating 30+ prioritized ideas for their product and experimentation backlogs.
EDUCATION
Hasso Plattner Institute
Design Thinking Advanced Track
UCAB - Universidad Católica Andrés Bello
Economist, Economics
UCAB - Universidad Católica Andrés Bello
Diploma in New Multimedia Narratives, Communication, Journalism, and Related Programs
ReDI School of Digital Integration
Introduction to Computer Sciences
Hasso Plattner Institute
Basic Track Design Thinking
Marburg University
Master of Science - MS, Economics and Institutions
SKILLS
ABOUT MARINELL FALCÓN
I help teams in the travel and e-commerce industry turn data into smarter product decisions through structured experimentation. Working end-to-end, from hypothesis design to stakeholder alignment around results, I own the full experimentation roadmap. In my current role, I scaled experiment volume by 40% year-over-year while reducing inconclusive tests from 46% to 28%. Previously, I built and led a global content team of 250+ to deliver at scale, and set up a CRO function from scratch. Certified in Design Thinking, Optimizely Experimentation Strategy, and Adobe Target.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.