Marinela Profi

AI Strategist | TEDx Speaker 🔴 | Tech Storyteller | Advisory Board Member

Role
Global Market Strategy Lead for Ai Agents and Generative Ai - Principal Level at SAS
Location
Raleigh, NC, US
LinkedIn followers
500 followers

About Marinela Profi

Disclaimer: Opinions are my own and do not express the views or opinions of my employer.When it comes to data and analytics investments, organizations are looking to achieve better and faster decisions. Data science/IT teams need to effectively collaborate to quickly prototype and industrialize solutions. Conversations are no longer about what tool or specific technology to use. Expectations are being elevated to increased productivity/cost savings, privacy and security.At SAS, my role as Global Market Strategy Lead for AI, GenAI and Agentic AI I help enterprises to achieve better and trusted decisions with data and AI, across highly regulated industries such as financial services, health care, government.With an MBA and a Master\'s in Statistics and AI, I\'ve been able to translate complex technical concepts into strategic marketing initiatives that resonate with our diverse clientele.Serving on the Advisory Board for Wake Technical Community College\'s Computer Programming & Data Science Program, I contribute to shaping the curriculum to meet evolving industry standards. My commitment is to ensure our students are well-prepared for the demands of the tech landscape, fostering a bridge between academic preparation and practical, innovative AI applications in the real world.I am a public speaker at global tech conferences, where I share trends and priorities of the data science industry. I am a published author, contributor to several eBooks, and blog writer on major industry and data science blogs.

Experience

  1. Global Market Strategy Lead for Ai Agents and Generative Ai - Principal Level

    SAS

    Aug 2023 — Present · Raleigh, NC, US

    As the Global Market Strategy Lead for SAS’ Artificial Intelligence and Generative AI Solutions, I lead the strategic vision and execution for the AI and Generative AI portfolio, with a key focus on SAS Viya Copilot, Agentic AI, and ethical AI. I bring deep expertise in shaping and driving market strategies that position SAS as a leader in the AI space, ensuring our solutions are at the forefront of innovation, ethics, and scalability. My role spans overseeing product marketing, orchestrating successful product launches, and collaborating with executive leadership to align our AI initiatives with emerging industry trends and customer needs. With a strong commitment to advancing AI responsibly, I work across teams to deliver transformative solutions that help organizations navigate the complexities of AI adoption while maintaining the highest standards of governance and security.

Education

  • Economia Tor Vergata

    Bachelor's degree, Econometrics and Quantitative Economics

  • MSc in Business Administration - Tor Vergata

    Master of Business Administration - MBA

  • University of Rome Tor Vergata

    Master’s Degree - Data Science and AI, Artificial Intelligence

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Marinela Profi — Global Market Strategy Lead for Ai Agents and Generative Ai - Principal Level at SAS in Raleigh, NC, US | Unifers