Marine Faivre
Global E-commerce Senior Manager @Coty
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WORK HISTORY
Global E-commerce Senior Manager @Coty
Paris, FR
Define the global e-Commerce strategy and translate it into brand- and market-specific roadmaps to accelerate online growth across the luxury portfolio (15 brands)- Lead online distribution expansion, generating $20M+ incremental net revenue YoY - Develop e commerce launch playbooks and recommend optimal strategic levers (retail media, on & offsite visibility, ratings & reviews, e sampling) to boost sell-out- Collaborate with global and local teams to ensure alignment of strategic priorities and flawless execution of 360° plans- Drive e-commerce performance insights and strategy into global reporting (3-year strategic plan, AOP, monthly business reviews)
EDUCATION
Lycée Passy St Honoré
Baccalauréat (high school diploma), Economic and Social Sciences
ESGCI
Bachelor of Business Administration (BBA), Marketing & Commerce
Paris School of Business
Master of Business Administration (MBA), Luxury Management & Marketing
Dublin Business School
Master's degree, International Business
ESGCI
Master's degree, Marketing & Commerce
SKILLS
ABOUT MARINE FAIVRE
I am a luxury digital marketing & sales professional with expertise in developing joint business plans, launching new products, delivering successful omni-channel strategy, and analysing category and brand performance, and working with a variety of stakeholders. I have gained extensive e-commerce, marketing and commercial experience working for renowned international companies including Coty, Pernod Ricard and L’Oréal. Throughout my experience, I have developed strong interpersonal, project management and organisational skills. In addition, I enjoy developing creative ideas to overcome challenges, designing and improving processes as well as finding new ways of working for our sales and marketing functions. I am also passionate about dance. Full time ballet student for 10 years, I’m still practicing this art at an advanced level.
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