Marine Cannaert
Digital Product Experience Manager @Chloé
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WORK HISTORY
Digital Product Experience Manager @Chloé
Ville de Paris, FR
Planning and executing the 360° digital calendar:Identifying key launches, KCP and marketing trends aligned with artistic and commercial visionDefining and managing weekly activations (Client, Media, Website)2. Leading digital projects:Overseeing the website redesign in collaboration with the Product OwnerCollaborating with stakeholders to define needs, validate specifications, and mockupsContent management and team leadership:Developing a new content strategy (shooting, tone of voice, 360° digital animation)3. Managing content creation for digital platformsSupervising a team of 6 (copywriting, shooting, SEO, webmastering, graphic design)Overseeing content budget and performance analysis (traffic, sales, engagement)4. E-merchandising : implementation of strategy for each product categories and performance analysis
EDUCATION
Lycée des fontenelles
Baccalauréat, économique et social
Lycée Jeanne d'Arc
Étude De La Communication Et Des Médias
University Alexandru Ioan Cuza
Master 1 Public Relation , Public Relation
EFAP - École des nouveaux métiers de la communication
MBA, Luxury Communication & Strategies
EFAP - École des nouveaux métiers de la communication
MBA spécialisé, Luxury communication & strategies
SKILLS
ABOUT MARINE CANNAERT
de 6 ans d\'expérience dans la communication et le digital e-commerceSpécialisée Luxe et beauté L\'Oréal - Responsable communicationChloé - Responsable activations 360 digital e commerce
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