Marina Ureche
Senior Product Marketing Manager @Planful
Signup · Get unlimited contacts
WORK HISTORY
Senior Product Marketing Manager @Planful
Led positioning and GTM activities for Planful\'s product suite, including GenAI products and consolidation and close management, ensuring consistent narrative across customer touch points and sales collateral- Supported the product launch of Planful\'s first AI assistant (Analyst), rolling it out through early adopter programs with close collaboration with Product teams, and extensive Sales enablement that surpassed goals by 3x in the current quarter- Played a role in shaping an AI brand refresh, shaping how Planful shows up in the AI finance market through customer insight, message testing, and competitive research-Built Planful\'s first online marketplace (Solution Hub) creating a library of interactive demos available online and within the platform, praised by Gartner and used heavily across GTM teams to support discovery and adoption- Named AI Power User (1 of 6 company wide) and invited to present my approach at Planful\'s annual company kick off.
EDUCATION
RMIT University
Bachelor of Business, Undergraduate Exchange Enrolment
University of Toronto School of Continuing Studies
Business Presentations and Public Speaking
University of Guelph
Bachelor of Commerce, Management, Economics & Finance
ABOUT MARINA URECHE
Hi, I\'m Marina, a Senior Product Marketing Manager with 6+ years of experience driving positioning and GTM for complex SaaS products, including AI-focused and platform initiatives. My experiences includes product-led growth, launches for marketplace, and GenAI assistants products, with a consistent focus on translating complex capabilities into clear, customer value that drives adoption. I partner closely with Product, Sales, Customer, and Marketing to turn product strategy into valuable stories that reflect how the product is built, sold, and used. I\'m collaborative, resourceful, quick to adapt, and comfortable figuring out ambiguous problems to move things forward (even when the path isn\'t obvious). My approach to work has been recognized with awards like Marketer of the Quarter and recipient for company values in demonstrating progress over perfection.Outside of work, I enjoy exploring fun places to travel and the best places to eat. I\'m slowly checking off new countries to visit and get overly excited about wellness and longevity.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.