Marina Reyna

Product Manager @UnitedHealth Group

Birmingham, MI, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

May 2014 — Present

Product Manager @UnitedHealth Group

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Account: Interactive Design Services (IDS) Provides thought leadership to up-level team’s vision and structure. Developed team mission statement based on 6 reasons to believe: Proactive Servant Leadership, Accountability, Trust, Commitment, Respect and Knowledge. IT project delivery and project manager management. Managed the IDS portfolio efforts: new business, client management, scope, road maps plans, schedules, budget, status, project and program issues, risks mitigation and escalation, project change and communication. Key Achievements: • IT Project Management Team | Provided focus to increase team morale and productivity; resulting in attrition reduction from 70% every 60 days to 0% year one. Managed a team of 8 senior project managers that delivered 80% of the portfolio work (120 projects.) Conducted performance reviews and mentored team members. Achieved a 98% favorable rating on Vital Signs Survey. • Account Management Team | Led 3 Account Managers to establish the department including job descriptions, defined roles and responsibilities, and communication plan. Responsible for new business development and sales pipeline. Developed and standardized demand intake artifacts that streamlined the process. Created a new business pitch team and led internal engagements to generate new IDS business across the enterprise. Led all RFI, RFP and SOW creation for IDS integration projects and programs.

SKILLS

Creative StrategyInteractive AdvertisingMarketingAnalyticsMarketing LeadershipCross-Functional Team LeadershipB2bWeb DesignOnline MarketingMarketing StrategyMobile MarketingUser ExperienceTeam LeadershipSEODigital StrategySocial Media MarketingDigital MarketingRelationship MarketingSocial MediaContent ManagementFacebookWeb AnalyticsAdvertisingContent StrategyAccount ManagementWeb Project ManagementMobile AdvertisingDigital MediaProject ManagementMobile ApplicationsE-CommerceEmail MarketingBrand DevelopmentOnline AdvertisingGoogle AdwordsMobile DevicesMedia PlanningLead GenerationFacebook MarketingWebsite Development

ABOUT MARINA REYNA

A dynamic digital and advertising career reflecting an entrepreneurial-like approach…

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Marina Reyna — Product Manager at UnitedHealth Group in Birmingham, MI, US | Unifers