Marina Resto Black
VP of Sales and Marketing @Wine Enthusiast
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WORK HISTORY
VP of Sales and Marketing @Wine Enthusiast
New York, NY, US
EDUCATION
Northwood University
Bachelor of Business Administration (B.B.A.), Advertising, Marketing & Management
SKILLS
ABOUT MARINA RESTO BLACK
With over 12 years of experience as a marketing and brand strategist, I lead brand and growth marketing efforts at Deako Lighting, an IoT smart home lighting startup. I have a proven track record of building the marketing department from the ground up, and my expertise extends to coaching and developing high-performing marketing teams while shaping a strong company culture. Under my leadership, total revenue grew 262%, and e-commerce alone grew by 300%, putting the company on track for profitability in 2023.I specialize in blending data-driven insights with creative storytelling to drive revenue growth, boost brand awareness, and foster customer loyalty across B2B2C, B2C, and D2C channels. I excel in crafting social media, UGC, and influencer campaigns that stimulate demand and authentic brand connections. Beyond my core responsibilities, I\'m passionate about talent development, cross-functional collaboration, and cultivating a culture of continuous improvement.As a member of the Revenue Marketing Alliance Customer Advisory Board, I contribute ideas and insights, ensuring we remain at the forefront of industry best practices. My mission is to deliver exceptional value to customers, stakeholders, and the community through creative and sustainable marketing solutions.
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