Marina Michaelides

Corporate Storyteller, Marketing Communications, Brand Builder, Content Producer @Marinammedia

Edmonton, AB, CA

It\'s a labour of love guiding companies to define their WHY. What a thrill to tell powerful, evocative stories to build authentic brands people truly love. A brand is a story. So is a tweet. Ad campaigns, ditto. Some highlights. Taking the Italian Centre Shop (specialty grocer) from two stores to four,$33 M in sales to $66 M. That meant running the show on re-branding, marketing strategy for two new store openings, building a new website, running advertising campaigns online sales, social media and community partnerships including a new loyalty program with the Alberta Motor Association. I also tried a lot of different cheeses. Wildquest Dolphin Safaris was a dream job. I project-managed a new website build. Content-produced copy, video, photography, SEO. This small business is now flourishing and fully booked every year. The company video is still selling vacations ten years later. Re-branding non-profits like Celiac Canada and Jewish Family Services needed a collaborative process to get buy-in from key staff to define the brand values and create a new logo. It’s an art to fuse a wide range of perspectives into one winning brand story. We did it. These companies have something in common. A profound belief in making the world a better place by creating community, sharing their hearts and giving the best humanity has to offer. That’s been the best part of running my own business, choosing your clients because you know you can make them better and use all the skills you’ve garnered over the years into one big powerful bullet of positivity. I love clients brave enough to wear their corporate hearts on their sleeve and stand for doing good. Want your messaging to hit people across the head or in the heart with a compelling headline, a reason to read on and stay watching? Does your messaging reach your goals, does it generate more sales? If not, you need marinaMmedia to design a communications strategy guaranteed to build customer loyalty and boost profits.

The University of Manchester

Economics & Management, Business

King's College London

Dip. Comm, Communications