Marina Rodrigues Barba
Global Marketing at Bain & Company | UF Warrington MBA | ex-P&G
- Role
- Global Marketing Manager, Energy & Natural Resources at Bain & Company
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Marina Rodrigues Barba
I am a strategic marketing leader with a track record of driving brand growth, consumer engagement, and market impact across global firms, startups, and entrepreneurial ventures. With experience spanning Bain & Company, Procter & Gamble, and high-growth startups, I excel in crafting brand strategies, positioning products, and translating consumer insights into revenue-driving marketing initiatives.At Bain, I have led end-to-end brand transformations, strategic marketing campaigns, and executive engagement initiatives that enhanced visibility, lead generation, and thought leadership. My expertise in brand management, product marketing, and consumer insights—combined with my ability to drive cross-functional collaboration and go-to-market execution—positions me to make a strong impact in CPG and brand-driven industries.With an MBA from the University of Florida, I am committed to innovation, leadership, and continuous learning. Passionate about building iconic brands, understanding consumer behavior, and leading high-performing teams, I thrive in dynamic environments where I can shape brand strategy and drive measurable business growth.
Experience
Global Marketing Manager, Energy & Natural Resources
Nov 2024 — Present · Atlanta, GA, US
Education
School of Economics, Business and Accounting at the University of São Paulo
Bachelor's degree, Economics
2011 — 2015
Alma Mater Studiorum – Università di Bologna
Management & Marketing, Business/Managerial Economics
2014 — 2014
Colégio Bandeirantes
High School, Biology, General
2007 — 2009
University of Florida - Warrington College of Business
Master of Business Administration - MBA
2021 — 2023
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