Marina Kapralau

Content Designer Via Cydio Group @Netflix

Los Angeles, CA, US

Design user-centric UI content, while delivering clear writing and testing hypotheses for effective communication • Build robust information architecture to optimize data organization and design taxonomies and governance strategies to drive positive, lasting impact on the entire application network\'s user base • Drive holistic content experiences across Netflix Studio products and ensure tactical execution for cohesive narratives across all touch points • Work with product designers, data specialists, user success teams and product managers to define requirements, and manage stakeholder communication, influencing and adapting to feedback • Run usability studies and user research tests and utilize tools like Fullstory to drive data-backed enhancements in product design and user experience • Champion trust in data by providing context-driven explanations, tailored content for different audiences, and data glossaries with well-defined data sources • Develop content design strategy that aligns with business goals, caters to the target audience\'s needs, and effectively communicates the brand\'s message across various platforms and channels • Partner with other product teams and educate them on how to leverage content design best practices and learnings to achieve their messaging objectives • Develop and contribute to data glossaries, style guides and other documentation; enforce design systems, language frameworks and templates • Utilize accessibility best practices to ensure that the content is accessible and suitable for screen readers

University of California, Los Angeles

Bachelor of Arts (B.A.), Creative Writing