Marina Hotkova

Sales Management, Strategy, Leadership, Marketing, Advertising, Attribution, Ai and Automation @TEGNA

Driving innovation, talent development and performance management.\\\\n\\\\nDeveloping strategies to drive employee performance in remote and in-office environments.\\\\n\\\\nAnalyze motivations and performance across revenue generating team members and execute strategies to achieve set company objectives.\\\\n\\\\nDriving efficiencies through detailed analysis, measurement and reporting of performance and engagement across team members.\\\\n\\\\nAssisting with company training, coaching, talent development.\\\\n\\\\nContributing to company\'s budgeting, accurate forecasting and inventory management.\\\\n\\\\nAlways striving to maximize impact by uncovering opportunities for efficiencies and productivity.\\\\n\\\\n- 10 years of leadership experience in the TV. CTV/OTT and digital sales\\\\n- Attribution partnership lead across several key attribution providers (Alphonso/LG ADS, TV Squared)\\\\n- 20 years of experience in exceeding company goals and objectives through translating activity data points into actionable roadmaps and plans for success\\\\n- 10 years of experience in hiring, managing and retention of high performing individual contributors\\\\n- Data Driven media planning certified\\\\n- Advanced Google Analytics certified\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n