Marina MacHado

About Marina MacHado

Award-winning marketing leader and WSET Diploma candidate with 8+ years of experience in crafting digital strategies that blend creativity and data across hospitality, wine, nonprofit, public health, and education sectors. Proficient in multiple languages and passionate about connecting people and brands through engaging content, partnerships, and omnichannel storytelling.Professional skills:Digital Marketing | Social Media Marketing | Marketing Strategy | Email Marketing | Branding | Digital Design | Wine | Strategic Marketing | Communication | Brand Communication | Brand Partnership | Beverage Marketing

Experience

1. Digital Marketing Manager

   DEVENEY

   Sep 2022 — Present · New Orleans, LA, US

   Direct and execute comprehensive, data-driven digital marketing strategies for clients spanning public health, non-profit, education, and tourism/hospitality—integrating social media, SEO, organic and paid search, and web initiatives. Manage annual budgets from $60K to over $1M, aligning digital roadmaps with overall business objectives to drive long-term growth and brand elevation- Orchestrated a large-scale public health initiative that achieved over 33M paid impressions, 1M+ earned impressions, 500K email impressions, and 1M+ organic social media impressions in three months. Spearheaded a website launch generating over 20K page views and 16K unique users in its first quarter, and executed a social media campaign that increased followers by within the first month. Secured strategic partnership with nationally recognized New Orleans music artist to elevate campaign credibility and audience engagement. The campaign earned a prestigious Silver W3 Award in Cause Related Campaigns- Manage paid and organic media campaigns across Meta, TikTok, YouTube, Google Ads, and other channels with monthly budgets exceeding $20K, optimizing ad spending to drive conversions and brand growth. Oversee end-to-end email campaigns—achieving CTRs consistently around 3%+ and open rates between 20-25%—and lead website project management initiatives. Collaborate with creative and media teams to develop engaging content strategies that reinforce brand messaging across digital and offline channels- Act as a key liaison between cross-functional internal teams and external creative partners, co-creating high-quality content and managing vendor relationships to drive continuous innovation. Cultivate robust partnerships with executive stakeholders and contractors, leveraging analytics, A/B testing protocols, and data-driven insights to ensure cohesive campaign execution and ongoing performance optimization.