Marina Dooley

About Marina Dooley

There is a point in building a business where more information is not the answer. You already know what to do. What is missing is structure, discipline, and alignment with the identity required to operate at a higher level. That is what Marina Dooley Advisory exists to address. I work with women who have already built something real. They are not beginners. They are business owners who are overwhelmed, plateaued, or quietly aware that they have outgrown the version of themselves running the company. My work focuses on upgrading the individual first, then aligning strategy and execution around that. At this stage of business, mindset content and tactical frameworks are not the gap. The gap is usually an identity that has not caught up with the company\'s growth. That is where we start. My advisory work is grounded in operational reality. I also founded GreenEdge CFO, a bookkeeping and CFO firm built exclusively for cannabis businesses, which reached nearly in its first year. That financial and operational background informs everything I do with clients. I understand what it costs when structure is missing, and I understand what becomes possible when it is in place. If you are a woman business owner who is ready to work at the identity and leadership level, not just the tactics level, I would welcome a conversation. Marina Dooley Advisory serves clients through private 1:1 advisory and group programming. GreenEdge CFO is actively serving cannabis businesses seeking CFO-level financial clarity and oversight. H••••@[email protected]

Experience

1. Founder Bookkeeper & Payroll Specialist

   Greenedge Cfo

   Jan 2020 — Present · Idaho Falls, ID, US

   GreenEdge CFO provides specialized bookkeeping, payroll, tax preparation, and fractional CFO services tailored for the cannabis industry. We help growers, dispensaries, and cannabis entrepreneurs navigate complex regulations, stay compliant with 280E, and maximize profitability. Our goal is to simplify financial operations, reduce stress, and ensure businesses have the financial clarity needed to succeed.With 13+ years of experience in finance, we understand the unique challenges of cash-heavy businesses and strict compliance requirements. Whether it’s managing payroll, optimizing tax strategies, or implementing financial systems, we provide expert guidance so cannabis business owners can focus on growth, not financial headaches.

Education

• Forum Academy

  Cosmetologist/Barber, Cosmetology/Cosmetologist, General

  2010 — 2011