Marina Cooley
Associate Professor in the Practice of Marketing @Emory University - Goizueta Business School
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WORK HISTORY
Associate Professor in the Practice of Marketing @Emory University - Goizueta Business School
Atlanta, GA, US
Full-time faculty teaching marketing strategy and content marketing: 350+ students / yearPoets & Quants Best 40 Under 40 MBA Professors2023 BBA Distinguished Lecturer Award2023 MBA Teaching Excellence Junior Faculty Award
EDUCATION
NYU Stern School of Business
BS, Marketing
Emory University - Goizueta Business School
Master of Business Administration (MBA), Brand Management
ABOUT MARINA COOLEY
But, can we make it fun? I\'m on the marketing faculty at Emory University\'s Goizueta Business School where I teach Content Marketing to hundreds of students a year – in this course we study the science of sticky ideas and apply those learnings to see if we can go viral. Through teaching this course, I\'ve learned a valuable ( & painful) lesson: to teach Content Marketing effectively, you have to create content.You’ll find me on LinkedIn, TikTok and IG dabbling – and always learning more about content creation and the algorithm to take back to the classroom. I\'m also deeply, fiercely interested in the balance between professional success and parenting and can\'t help but talk about this issues. I\'m passing on this interest via a new course called \"Life Design for the Modern MBA.\" I’ve been featured in the New York Times, Yahoo Finance, honored as one of Poets & Quants 40-under-40 Best MBA professors as well as honored with multiple Emory Teaching Awards.
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