Marina A.

About Marina A.

Consumer and Market Insights Professional with experience in North America, US Ethnic and…

Experience

1. Co-lead for Southern California Chapter

   P&g Alumni Network - Official Page

   Sep 2016 — Present · San Diego, CA, US

   I am working with a team of P&G Alumni to revive the SoCal Chapter. Please connect with me if you would like to be included in the network or if you want to work with the leadership as we revamp the chapter.The P&G Alumni Network is a non-profit organization founded by alumni to help former P&G employees stay connected. There are over registered members who participate in 40+ chapters across the world.Membership to the P&G Alumni Network is free and you can register at and join our LinkedIn group at mission is to: 1. connect alumni for person or business reasons, 2. share ideas, talent, and resources with each other, and 3. give back to our local communities. We are not formally connected with the Procter & Gamble Company, but they are supportive of our efforts and we have obtained a trademark agreement to use the P&G name. Our next Global P&G Alumni Conference will be Washington DC on Nov.

Education

• University of Alberta

  Bachelor of Arts (B.A.)

• University of Alberta

  MsS

Skills

• Segmentation
• Global Marketing
• Strategy
• Brand Equity
• Market Research
• International Marketing
• Leadership
• Trade Marketing
• Marketing Management
• Market Analysis
• Consumer Products
• Business Insights
• Nielsen
• Strategic Thinking
• Consumer Goods
• Advertising
• Customer Insight
• Shopper Marketing
• Us Hispanic Market
• Marketing Research
• Management
• Pricing Strategy
• Competitive Analysis
• Customer Marketing
• Consumer Behaviour
• Consumer Behavior
• Fmcg
• Strategic Communications
• Foreign Languages
• Brand Architecture
• Strategic Planning
• Brand Management
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Product Innovation
• Positioning
• Consumer Insight