Marina Rubina
Partner @Tigerlabs Coworking
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WORK HISTORY
Partner @Tigerlabs Coworking
Princeton, NJ, US
EDUCATION
University of California, Berkeley
M.S., Structural Engineering
University of California, Berkeley
B.A., Architecture
University of California, Berkeley
M. Arch, Architecture
SKILLS
ABOUT MARINA RUBINA
The Problem:1. UNPREDICTABLE APPROVALS:Are you a developer who is perhaps becoming frustrated with an unpredictable approval process that is killing your project? For many of our clients, time is money; messy and lengthy approvals are not an option, they hurt the bottom line and make projects unfeasible. FEAR OF DENSITY:Have you sometimes struggled to get the right number of units on a site? Are you tired of hearing that you are \"putting 10lb of potatoes into a 5lb bag\"?3. ‘UGLY & POORLY THOUGHT’ OUT PROJECTS CAN KILL A COMMUNITY:All communities and sites are unique; cookie-cutter solutions are not. Repetition and monotony through poor design can impact an entire community. Difficult to admit, but not everything a NIMBY says is wrong. Disregarding legitimate concerns of a local community creates opposition and could really harm a well intentioned project.The Solution:Marina Rubina Architect’s ‘LIVABLE DENSITY’ 3-step design processHere is how it works:1. FIND THE ZONE OF OPPORTUNITY Since all easy sites have already been developed and all good opportunities appear to have been ceased, we generate new opportunities and turn the ‘elusive obvious’ into reality. We implement ideas we know to work but many have written off as impossible.2. PLAYING COMMUNITY CHESS (so everybody wins)Research what the neighbors and elected officials want & Design for them as if they are the users. because THEY ARE!3. DELIVER THE ‘WOW’\"Wow, we thought this was impossible. I can\'t believe you were able to get this done. Wow, how did you think of this?\" is what we hear from our clients. Remember the first time we read about Winnie the Pooh?\"Here is. Bear, coming downstairs now, bump, bump, bump, on the back of his head, behind Christopher Robin. It is, as far as he knows, the only way of coming downstairs, but sometimes he feels that there really is another way, if only he could stop bumping for a moment and think of it.\"In case you are done repeatedly bumping your head against the same problems, let\'s talk, there really is another way. i•••@mrubina.com or 60••••••76
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