Marina Gabrielli
European Category Manager @Electrolux Group
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WORK HISTORY
European Category Manager @Electrolux Group
As Category Manager, I guide a small team that is charged with a product line contribution as a business unit. This extends from increasing the profitability of existing products to developing new products for the company. In my position I will build products from existing ideas, and help to develop new ideas based on my industry experience and my contact with customers and Brand segments. I possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. I enjoy spending time in the market to understand their problems, and find innovative solutions for the broader market. I’m able to communicate with all areas of the company. I’ll able to work with an engineering counterpart to define product release requirements. I’ll able to work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. I’ll also serve as the internal and external evangelist for your product offering, occasionally work with the sales channel and key customers.KEY RESPONSIBILITIESManaging the entire product line life cycle from strategic planning to tactical activitiesSpecifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.Developing and implementing a company-wide go-to-market plan, working with all departments to execute.Analyzing potential partner relationships for the product.Profit & Loss responsability for the CategoryTrack of competitors activities
EDUCATION
Università degli Studi di Bologna
Laurea, Economia e Commercio
SKILLS
ABOUT MARINA GABRIELLI
EMEA Category Manager in Electrolux Italia s.p.a.
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