Marina Dorthez
Snr Creative Program Manager, Global Brand Studio Ops @TikTok
Signup · Get unlimited contacts
WORK HISTORY
Snr Creative Program Manager, Global Brand Studio Ops @TikTok
New York, NY, US
At TikTok’s Global Brand Studio, I lead end-to-end program management and creative operations for major global initiatives, including Cannes Lions, TikTok World, Newfronts, and flagship brand programs. I manage the full lifecycle of creative production across campaigns, events, brand identity systems, design, motion, experiential, and integrated deliverables, ensuring alignment, clarity, and high-quality execution.Alongside production, I drive the operational systems that shape how the Studio functions at scale. I build and maintain core workflows, resource-management models, project intake systems, communication cadences, and cross-functional processes that connect creative, production, strategy, and regional teams. I manage forecasting, bandwidth planning, and team allocation to support efficiency and strategic resourcing.I also developed the Studio’s value-quantification and impact-tracking frameworks, creating tools that measure asset performance, usage, global adoption, time savings, and cost efficiency. I oversee the structure and governance for how toolkits, templates, and creative assets are built, scaled, distributed, and maintained across global teams.My role includes bringing structure to ambiguous or high-volume programs, standing up workflows, clarifying roles, and ensuring alignment across Studio, Events, and Marketing partners. I collaborate closely with leadership to streamline operations, improve visibility, and create systems that reduce friction and accelerate delivery.As a manager, I provide mentorship and oversight to project managers and cross-functional partners, supporting workload management, role development, and consistent execution.Overall, I operate as a hybrid of program manager, creative operations lead, and systems architect—building the operational backbone that enables the Studio to scale globally and deliver its best work.
EDUCATION
Lycee Francais Charles De Gaulle Londres
Primary Education
Vega Brand Communications School
Bachelor of Arts (BA), Communications Management specialising in Creative Brand Communications
Herschel Girls School
Matriculant
San Francisco Baking Institute
Certificate , Modern Cake Methods & Designs
SKILLS
ABOUT MARINA DORTHEZ
Creative Operations leader, Program Manager, and Producer with 12+ years of experience supporting and scaling global creative teams across agencies and in-house studios. My career has always lived at the intersection of creativity and operations; managing complex programs while building the systems, workflows, and structures that help teams work smarter and deliver their best work.I specialize in running the full lifecycle of creative production across campaigns, events, identity systems, video, design, motion, experiential, and integrated brand initiatives. At the same time, I focus heavily on operational transformation: designing processes, resource models, intake and review structures, and value-measurement tools that bring clarity, alignment, and efficiency to fast-paced environments.Across agency and tech, I’ve led large-scale programs, built impact-tracking frameworks, developed scalable toolkits and templates, created governance models, and introduced workflow systems that improve collaboration across creative, production, strategy, marketing, and regional partners. My experience spans hands-on producing, program management, creative ops, and team leadership.At my core, I’m someone who brings structure to ambiguity, connects people and processes, and creates a supportive, organized space where creatives can focus on doing exceptional work. I balance strategic oversight with deep attention to execution, always looking for ways to elevate craft, streamline complexity, and strengthen how teams operate.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.