Marina Apena
Lead Product Designer & Digital Art Director at Epi European Payment Initiative @EPI Company
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WORK HISTORY
Lead Product Designer & Digital Art Director at Epi European Payment Initiative @EPI Company
Berlin, DE
Lead product design across mobile and web for a regulated fintech platform, balancing usability, trust, and brand expression* Drive UX and UI decisions across key product flows, ensuring consistency with brand principles and visual language* Shape and evolve a scalable design system that bridges product requirements and brand identity across platforms.* Work closely with brand, marketing, product, and engineering teams to translate brand strategy into product experiences* Contribute to brand-related initiatives within the product, including visual identity evolution, campaigns, and key touchpoints* Facilitate workshops and design discussions to align stakeholders on product vision, brand coherence, and execution* Support and guide other designers through feedback and critique, helping raise both product quality and brand consistency.
EDUCATION
Baltic International Academy / BSA (Baltijas Starptautiskā akadēmija)
Bachelor of Arts (B.A.), Digital Arts
SKILLS
ABOUT MARINA APENA
PROFILELead Product Designer & Digital Art Director with 12+ years of experience across product, brand, and digital systems, working on complex, large-scale platforms in fintech, retail, and consumer technology. Combines strong product thinking with brand sensibility — translating strategy and identity into clear, usable, and cohesive product experiences. Experienced in guiding design quality, facilitating alignment across disciplines, and collaborating closely with product, engineering, and brand stakeholders in international environments. CORE CAPABILITIES* Product design (UX, UI, interaction)* End-to-end design ownership (discovery → delivery)* Product–brand alignment* Design systems & cross-platform consistency* Cross-functional collaboration (product, engineering, brand)* Design critique, facilitation & workshops* Stakeholder communication* Mentorship & quality guidance* Visual craft & storytellingDESIGN APPROACHProduct- and brand-driven design thinkingClear ownership of design direction across project stagesCross-functional collaboration and alignmentStructured problem framing and decision-makingStrong communication of design intent and rationale
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