Marilyse Gagnon
Product Development | Strategic Planning | Go-To-Market Execution | Holistic Brand Vision | YoY Growth | Sustainable Growth | Project Leadership | Consulting
- Role
- Product Director at Gatorz Eyewear
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Marilyse Gagnon
I lead product strategy and portfolio development that drive measurable business…
Experience
Product Director
Jul 2023 — Present · Carlsbad, CA, US
Lead product vision, portfolio strategy and R&D, aligning with sales and marketing to support company growth goals.Highlights- Spearhead the company yearly strategic initiatives driving 25% efficiency gain & market expansion- Build and scale offering to achieve 30% new product sales growth- Partner with C-suite peers to set strategic product roadmap, increasing top & bottom line- Negotiate and achieve higher margins on product packaging by reducing material costs by 15%- Manage the full product lifecycle—from market research and consumer insights, to design, sourcing, development, go-to-market, launch, and post-mortem analysis- Direct cross-functional teams in R&D, engineering, manufacturing, marketing, and sales to deliver innovative frames that meet ANSI Z87.1 and Milspec safety standards, while appealing aesthetically to all consumers types- Build and execute yearly NPI roadmaps, balancing timelines, budget, costs & margins to increase revenue and improve market positioning- Identify and analyze product performance metrics to make data-driven decisions to improve overall product line performance- Gather business stats from price points, product mix, sales history, and competition for product introduction positioning- Partner with suppliers and manufacturers to optimize quality, cost, and delivery, while introducing specialty technologies- Oversee all launch assets and merchandising to maximize the success of NPIs.
Skills
- Inventory Management
- Customer Satisfaction
- Foreign Languages
- Bilingual
- Canada Market
- Teamwork
- Account Management
- Management
- French
- Customer Experience
- Trade Shows
- Communication Skills
- Product Development
- Fashion
- Merchandising
- Retail
- Employee Training
- Fashion Buying
- Canada Sales
- Cosmetology
- Trend Analysis
- Sales Operations
- Customer Service
- Retail Sales
- Action Sports
- Visual Merchandising
- Microsoft Office
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