Marilyn Rogers

About Marilyn Rogers

I’m an AI-first content and marketing strategist with roots as an international, award-winning technical writer. That foundation taught me how to simplify complexity and translate technical concepts into content that resonates with developers, executives, and business decision-makers alike.My career spans both B2B and B2C marketing, from scaling SaaS, telecom, and cybersecurity campaigns in an agency environment to driving adoption for mobile apps in consumer markets. Early on, I learned how to ask the right questions, work closely with product teams and engineers, and collaborate with business leaders - skills that continue to shape how I build strategies today.I lead teams that design and execute full-funnel content programs across webinars, podcasts, video, email, eBooks, SEO, PPC, case studies, and campaign strategy. Every initiative is anchored by data and guided by storytelling. I’m also hands-on with AI tools like Copilot and Jasper, using them not just for productivity but as strategic enablers to accelerate content creation, enhance research, and unlock new creative approaches.On the B2B side, I bring deep expertise in channel and partner marketing, helping organizations scale “to, through, and with” motions that align sales, marketing, and alliances. I’ve worked with OEMs, VARs, ISVs, and CSPs to design co-selling initiatives, build enablement programs, and deliver global campaigns that drive measurable pipeline. On the B2C side, I’ve led mobile app marketing initiatives that improved visibility, engagement, and adoption across competitive consumer markets.As a servant leader, I value empathy, collaboration, and mentorship. I lead with curiosity and clarity, support cross-functional teams, and use agile methodologies to drive progress. And when needed, I’m not afraid to be the squeaky wheel if it leads to better outcomes, smarter decisions, and lasting impact.Specialties:AI Tools for Marketing (Copilot, ChatGPT, Claude, Jasper)| B2B & B2C Content Strategy | Mobile App Marketing | Technical & Developer Content | SaaS, Telecom & Cybersecurity Marketing | Productivity Apps | Channel & Alliance Marketing | Full-Funnel Campaigns | Agile Project Management | Content Operations | Strategic Advisory | Sales Enablement | Demand Generation | Global Program Management | Storytelling-Driven Content | Change Advocacy | AI-Enhanced Creative Strategy

Experience

1. Director, Consulting and Digital Strategy

   360insights

   Dec 2021 — Present · CA

   I lead a division of Channel Marketing (formerly Channel Maven Consulting) at 360insights, overseeing speakers, channel managers, digital strategists, content marketers, and graphic designers who excel in to- with- and through-channel marketing strategies.We serve a distinguished clientele of Fortune 500 companies within a services arm of 360insights, offering an all-encompassing range of marketing agency services. Our expertise includes not only delivering highly effective and strategic marketing programs that drive demand and generate leads, but also extends to channel strategies, integrated campaign management, partner portal design and development, training, social media management, best practices, thought leadership, influencer marketing, email marketing, creative design solutions, video development, and content marketing.The depth of my experience ensures that our marketing strategies are cutting-edge and meticulously tailored to meet our clients\' unique business objectives. Leveraging the latest technology and best practices, our collective experience ensures we provide marketing solutions that are not just effective, but also scalable and sustainable over long periods.In collaboration with our clients, we strive to build strong and long-lasting relationships, enhance brand recognition, and optimize ROI. Our goal is to support our clients in achieving enduring business growth and success in a highly competitive digital marketplace.

Education

• The University of Kansas

  Bachelor of Science - BS, Journalism, Advertising

Skills

• Enterprise Software
• Website Development
• Cms
• Email Marketing
• Agile Methodologies
• Management
• Blogging
• Usability
• Graphic Design
• Technical Documentation
• Software Documentation
• Social Media
• Online Help
• Web Analytics
• Leadership
• Content Management Systems (Cms)
• Project Management
• Salesforce.com
• Copywriting
• Web Design
• Strategy
• Sem
• Darwin Information Typing Architecture (Dita)
• Growth Hacking
• Webinar Development
• Product Marketing
• Content Management
• Mobile Marketing
• Social Media Marketing
• SEO
• Digital Marketing
• Online Marketing
• Content Development
• Program Management
• Technical Marketing
• Technical Writing
• Writing
• User Experience
• Content Strategy
• Marketing Strategy