Marilyn Aguilar

WORK HISTORY

EDUCATION

ABOUT MARILYN AGUILAR

I’m a go-to-market strategist and enablement leader who builds from scratch, scales with purpose, and helps teams work smarter—not just harder. At CallRail, I design and lead programs that give Sales, Marketing, and Support the data, messaging, and tools they need to win. Beyond launching our competitive intelligence function and sales content testing process, I recently partnered with our BI team to architect our first-ever sales productivity dashboards in Looker. This initiative unlocked visibility into rep conversion rates and revenue metrics for the first time in company history.A core part of my work—and passion—is driving the \"AI-First\" evolution of customer-facing workflows. This year, I moved beyond training to active deployment, launching and configuring AI agents within Outreach to increase trial volume and automate rep workflows. I also led a deep-dive \"Secret Shop\" project for our Voice AI product to refine our roadmap and onboarding scope. Whether it’s building internal AI SME certification programs or implementing agentic workflows, my goal is the same: faster work, sharper insights, and stronger selling.I love collaborating across functions, simplifying complex problems, and equipping people to succeed.Core Competencies: AI Agent Deployment & Workflow Optimization: Implementing AI to automate trials and onboarding. Revenue Intelligence: Building Looker dashboards to track rep conversion and revenue metrics. Market & Competitive Intelligence: Built a company-wide CI function from the ground up. Sales Enablement & Asset Strategy: Designing curriculum and content that shortens ramp-up periods. I’m open to consulting or freelance opportunities where I can help teams strengthen their go-to-market approach or incorporate AI into everyday workflows. Feel free to connect or message me if you\'d like to chat about how I might support your team.