Marilyn Bunderson

About Marilyn Bunderson

Transformational content and brand executive with 10+ years of leadership experience across SaaS, logistics, ecommerce infrastructure, and healthtech. Proven track record driving enterprise content strategy, SEO performance, and brand harmonization during high-growth and post-acquisition phases.I specialize in building unified content ecosystems that scale, converting complex technical offerings into compelling narratives that fuel trust, demand, and business impact. My expertise spans M&A brand integration, multi-channel campaign development, audience segmentation, and executive ghostwriting.As a strategic operator and collaborative leader, I have partnered with C-level stakeholders to deliver results in fast-paced, regulated, and innovation-driven sectors. From launching full-funnel content roadmaps to scaling thought leadership engines, I bring a metrics-minded, brand-led approach to content transformation.Core Competencies:• Content & Messaging Strategy• M&A Voice Integration• Enterprise SEO & Performance Optimization• Thought Leadership & Executive Ghostwriting• Brand Narrative Development• Cross-Functional Campaign Execution• Editorial Governance & Operations• Martech Platforms (HubSpot, Contentful, Salesforce, Pardot)• SaaS, Logistics, Ecommerce Infrastructure, Healthtech

Experience

1. Sr Marketing Content Manager

   EasyPost

   Jul 2022 — Present

   Industry: Logistics & Ecommerce SaaSCore Competencies:M&A Brand Integration • Enterprise SEO Strategy • Cross-Functional Team Leadership • Content Operations & Governance • GTM Campaign Strategy • Narrative DevelopmentOverview:Recruited to lead strategic brand and content transformation during a period of hypergrowth and acquisition. Responsible for defining and executing an enterprise-wide content strategy across seven acquired entities, aligning digital messaging with global market positioning and revenue targets.Highlights:• Unified content strategy and brand voice across 7 post-acquisition companies, supporting seamless M&A integration• Designed and deployed a performance-based SEO and content architecture that significantly increased organic traffic and inbound lead quality• Partnered with C-suite, Product Marketing, and Revenue teams to develop multi-channel content that accelerated pipeline velocity• Established editorial governance, performance metrics, and scalable content workflows across web, social, email, and knowledge base platforms• Championed a voice-of-customer storytelling model that enhanced brand loyalty and differentiated the company in a crowded logistics tech market

Education

• Brigham Young University

  Bachelor's degree

  1991

• Brigham Young University

  Bachelor of Science (B.S.), Psychology

  1987 — 1991

• Utah State University

  MS, English

  2000 — 2005

Skills

• Fiction
• Creative Writing
• Short Stories
• Writing
• Blogging
• Non-Fiction
• Content Writing
• Web Content Writing
• Leadership
• Copy Editing
• Social Networking
• Novels
• Fiction Writing
• Editing