Mariappan Subramanian

About Mariappan Subramanian

I have been helping brands design, research, and develop practical marketing measurement solutions using advanced statistical and machine learning methods. I am a research and hands-on expert known for leading and developing top-tier analytics products that measure marketing effectiveness, ROI, and brand impact. Also, I have a strong talent for being independent and collaborative, mentoring colleagues, and process/code ownership.Currently, I am doing an MS in Business Analytics from the University of Massachusetts Amherst to refine my business and analytical skills. This STEM-approved degree program enables students to work for up to three years in the US before needing sponsorship.Industry expertise include: Marketing Mix Modeling Multi-Touch Attribution (MTA)| Causal Inference | Marketing Attribution | Price and Promotion Analytics | Statistical Inference | Probability Theory | Logistic Regression | Linear Regression | Propensity Score Model | Adstocking and Saturation | Time-Series Analysis | Forecasting | ANOVA | Dimensionality Reduction | Expectation Maximization | Data Visualization | Hypothesis Testing | Facebook’s Robyn | Facebook’s GeoLift | Google’s Lightweight | Uber’s OrbitTools include: Python | R | SQL | PySpark | Apache Airflow | Excel | Tableau | Git

Experience

1. Senior Data Scientist

   The Trade Desk

   Jan 2025 — Present · Chicago, IL, US

Education

• University of Massachusetts Amherst

  Masters in Business Analytics

• Anna University Chennai

  Bachelor of Engineering

  2006 — 2010

Skills

• Notation
• R Programming
• Pl/Sql
• R
• Cross Channel Marketing
• Algebra
• Digital Marketing
• Olap
• Cross Channel Marketing Attribution
• Shell Scripting
• Sql
• Data Analysis
• Etl
• Data Quality
• Ssis
• Databases
• Extrapolation
• Data Warehousing
• Netezza
• Perl
• Data Science
• Graphs
• Business Intelligence
• Linear Regression
• Microsoft Sql Server
• Regression Models
• Talend Open Studio 4.x
• Oracle
• Informatica Power Center 8.x