Marilka Vélez
- Role
- SVP, Senior Director of Marketing at Associated Bank
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Marilka Vélez
Marketing, Brand and Creative strategist with a reputation within the company and…
Experience
SVP, Senior Director of Marketing
Aug 2020 — Present
Responsible for leading all company-wide marketing efforts, including shaping the bank’s existing creative vision and overall design, implementation, and communication of corporate branding and marketing philosophy. Accountable for the effective and cost-efficient translation of that philosophy into a portfolio of marketing strategies and tactics in support of Associated Bank\'s business & customer experience goals.
Education
Yale School of Management
Yale School of Management and AIGA, Business Perspectives for Creative Leaders Program Graduate
2014 — 2014
Marquette University
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
Mount Mary University
Bachelor’s Degree, Graphic Design, Spanish
1999 — 2003
Skills
- Adobe Photoshop
- Layout
- Microsoft Office
- Fashion
- User Experience
- SEO
- Marketing Strategy
- Page Layout
- Digital Media
- Digital Marketing
- Management
- Brochures
- Multimedia
- Html
- Search Engine Optimization (SEO)
- Creative Direction
- Art Direction
- Graphic Design
- Adobe Illustrator
- Marketing
- Web Design
- Leadership
- Illustrator
- Management of Creative Teams
- E-Commerce
- Graphics
- Team Building
- Photography
- Indesign
- Email Marketing
- Adobe Creative Suite
- Advertising
- Photoshop
- Social Media
- Social Media Marketing
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