Marilité Vazquez-Gonzalez
Sr. Marketing Director, Brand Builder
- Role
- Sr Director, Sponsorships and Media at AutoNation
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Marilité Vazquez-Gonzalez
It takes a blend of analytical and creative talents to direct brand-building communications, establish and maintain corporate partnerships, plan events with Miami’s hottest professional sports teams, and successfully manage a $150 million budget. As Senior Director of Sponsorships and Media for AutoNation, I enjoy doing all that, while also working closely with the CEO and other members of the executive leadership team.AutoNation is America’s largest and most recognized automotive retailer, a Fortune 500 company with associates and more than 300 locations in 18 states. My career at AutoNation has provided a wealth of opportunities to learn and grow; I have earned a promotion on average of every 1.5 years. As I’ve built my career and look to the future, my unique blend of strategic and creative talents is a demonstrated advantage. In the last 4 years, I\'ve identified $3 million incrementally that helped the net profitability of the company annually. I never want to be a cookie-cutter communicator. I’m always looking for brand-building opportunities that are both innovative and practical. I enjoy making things more efficient, whether organizing 9 vehicle giveaways for unsuspecting and deserving families in partnership with the Miami Marlins or searching for ways to build profits through co-op advertising. I’m a team player and problem solver. I also have the pleasure of being part of a great team outside the office: I volunteer as the coach for a girls travel fastpitch softball team. Being the coach of this exceptional team has given me a terrific perspective on how working together, communicating clearly, and striving for a common goal is essential – in business, sports, and life. If you’d like to learn more, please contact me at M••••••••@gmail.com.
Experience
Sr Director, Sponsorships and Media
Oct 2020 — Present
Education
Nova Southeastern University
Legal Studies
Skills
- Coaching
- Brand Development
- Social Networking
- Sales Process
- Sem
- Direct Marketing
- Competitive Analysis
- Project Management
- Profit
- Dealers
- Project Planning
- Public Relations
- Business Strategy
- Marketing Management
- Vehicles
- Integrated Marketing
- Marketing Communications
- Automobile
- Customer Retention
- Parts
- Marketing Research
- Team Building
- Online Advertising
- Business Planning
- Continuous Improvement
- Automotive
- Advertising
- Marketing
- Online Marketing
- Account Management
- Social Media Marketing
- Customer Satisfaction
- New Business Development
- Digital Strategy
- Brand Management
- Marketing Strategy
- Digital Marketing
- Automotive Aftermarket
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